A really good way to compliment your online presence along with standard SEO practices is to run online ads. Typically this was done with paper ads and/or magazines advertisements. Now it's typically best to go online and spend your budget. By going the online route you can really control the outcome with all the tools and features available.
For example, drilling down ads to time blocks during the day, locations and negative keywords all give you so much control of when your ad appears on search queries. Some of these features were just not possible with bulk mail, magazines and other traditional advertisements. With online ads you pay for who clicks on the ad and they also ensure abused clicks don't count. So running an ad that no one clicks will cost you nothing. But don't kid yourself, the amount of searching done now is substantial and you should expect results.
At Cover Club Media we do the whole thing. Set a budget with us and we'll get your ad up and running while you work on what you do best; your business. We'll keep you in the loop and let you know what is working and what adjustments need to be made.
Give us a call if you're looking to get online with ads today.